It's About More than just the Looks

Whether you get your products at the drugstore, department store, online, or at your physicians's office, you can be sure that every potion and lotion is promising youth in a bottle. 

But how do they back up these promises? Should we listen to them? Dr. Rucker, MD gives a few tips on what the pretty bottles won't tell you about your products.

"Keep in mind that the amount of money spent on marketing a product often eclipses the cost of the ingredients. There is a distinct difference between highly promoted products that rely upon packaging and national campaigns vs. those born of clinical testing and analysis of proven results. All products should be tested to the highest standards to ensure their effectiveness and safety prior to release to the public. Ingredients are not all created equal. Pharmaceutical grade skin care offers ingredients in strengths not available on the mass market."  

Therefore, the best advertised, most expensive, or most recognized brand most likely is not the best product line for your skin. For products that are right for you  and your skin type, visit Enza Essential's  website and go beyond just the pretty bottle.